The New York Times / AT&T / Wal-Mart / Mercer Human Resource Consulting / Google / Edelman / Honda / Costco / Merck / Krispy Kreme / /
Country
United States / /
IndustryTerm
paid media / separate communications / communications technologies / narrowed communications / communications techniques / web page creation / media questions / communications audits / donut maker / web development / retail version / advertising campaigns / Software systems / communications firms / handled software / Technology workers / communications eco-system / relationship-building solutions / consumer products / communications model / unpaid media / proper accounting / communications ghetto / online surveys / captured management / public relations / communications departments / steel / /
Organization
PR Seminar and Wisemen / Arthur Page Society / Congress / Federal government / Arthur W. Page Society / Republicans / /
Person
Q. Why / James L. Horton / Theodore Vail / John Dean / Edward M. Block / Richard Edelman / Arthur W. Page / John Kerry / Al Gore / /
PoliticalEvent
general election / /
Position
driver / counsel / businessman / president / translator / politician / spokesperson / somewhat distant leader / reporter / analyst / Senator / Dean / counsel business leaders / CEO / CEO and COO / A. The president / president and CEO / first PR leader / /
Product
Vioxx / /
PublishedMedium
Consumer Reports / New York Times / The New York Times / /
Staying on Message One-way Communication Versus Relationships James L. Horton One of the most irritating of spokespersons is one who never gets off message. Everything the spokesperson says is a bullet point packed in a