Sequent Partners LLC / the Nielsen Company / Nielsen Online / /
Country
United States / /
Currency
USD / /
Facility
About Ball State University / Media Behavior Institute / Ball State University / Media Design Ball State University / In Video Media Arena / /
IndustryTerm
video media / media industry / age / respective groups / media activity / media measurement / Web use / online intelligence / print media fourth / advertising role / Web Mobile Other / age groups / media metrics consultancy / similar devices / Internet video / media consumption / recent popular media coverage suggesting / media usage / research / video media arena / media / /
OperatingSystem
Sequent / /
Organization
Council for Research Excellence / CRE Media Consumption and Engagement Committee / Nielsenfunded Council for Research Excellence / Center for Media Design Ball State University / Ball State University's Center for Media Design / Media Behavior Institute / Ball State University / /
Person
Paul Donato / Mike Hess / Adweek / Shari Anne Brill / Mike Bloxham / Richard Zackon / / /
Position
The Hollywood Reporter / Chief Research Officer / collector / director of insight and research / Chair / /
Product
iPhone / /
ProvinceOrState
Indiana / /
PublishedMedium
The Hollywood Reporter / /
Technology
mobile phones / instant messaging / mobile devices / GPS / streaming video / cellular telephone / /
Press Release Contact: Richard ZackonGROUND-BREAKING STUDY OF VIDEO VIEWING FINDS YOUNGER BOOMERS CONSUME MORE VIDEO MEDIA THAN ANY OTHER GROUP