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It Seems Factual, But Is It? Effects of Using Sharp versus Round Numbers in Advertising Claims Robert M. Schindler, Rutgers University-Camden Richard F. Yalch, University of Washington-Seattle1 ABSTRACT This paper compar
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Document Date: 2009-01-15 14:51:13

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City

Santos / New York / /

Company

Oxford University Press / /

Currency

USD / cent / /

IndustryTerm

advertising claims / executional device / advertising skeptics / campus advertising / persuasive communications / advertising message / banking / advertising skepticism / advertising devices / advertising effectiveness stress / overall advertising-skepticism score / /

Organization

University of Washington / Rutgers University / Market Research Society / Oxford University / /

Person

Eric Spangenberg / Madhubalan Viswanathan / Carl Spangenberg / Jacques Mehler / Bernard Jaworski / Craig Leve / Larry V / Christine Moorman / Dan Zakey / Hiralkumari Udawat / Jacob / Steven S. Posavac / Anthony R. Pratkanis / Schindler / Patrick N. Kirby / Robert E. Smith / Deborah / Richard F. Yalch / Maria L. Cronley / Norman M. Bradburn / Terry Viswanathan / Joseph Cherian / Rebecca Elmore-Yalch / Stanislas Mehler / /

Position

advertising copywriter / chemist / /

ProvinceOrState

New York / /

PublishedMedium

American Journal of Psychology / Journal of Consumer Research / /

Technology

alpha / http / /

URL

www.ivory.com/history.htm / /

SocialTag