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What motivates consumers to review a product online? A study of the product-specific antecedents of online movie reviews Chrysanthos Dellarocas Ritu Narayan
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Document Date: 2006-09-09 13:13:52
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What motivates consumers to review a product online? A study of the product-specific antecedents of online movie reviews Chrysanthos Dellarocas Ritu Narayan