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Targeting / Public health / Health education / Marketing plan / Social determinants of health / Lifestyle management programme / Behavior change / Societal marketing / Health / Health promotion / Social marketing
Date: 2011-07-04 01:03:16
Targeting
Public health
Health education
Marketing plan
Social determinants of health
Lifestyle management programme
Behavior change
Societal marketing
Health
Health promotion
Social marketing

The role for marketing in public health change programs Robert J. Donovan, Curtin University ABSTRACT The public health paradigm provides a comprehensive framework for identifying target groups for action, setting object

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