Social Music Nonsocial Music Social Music Nonsocial Music / Difference Social Music No Music / Nonsocial Music / tyPe oF MusIC / Cabela’s / / /
Facility
National University of Singapore / Chinese University of Hong Kong / /
IndustryTerm
individual products / Web Appendix / information processing / filler product / target products / retail store designs / target product / potato chips / utilitarian products / thought protocol / persuasion tool / retail stores / hedonic products / product / retail store environments / /
MedicalTreatment
relaxation / /
MusicAlbum
AnD / /
Organization
Department of Marketing / National University of Singapore / Chinese University of Hong Kong / Department of Social Science / Research Grants Council / NUS Business School / /
Person
Jiang / Iris W. Hung / Jeff Inman / Robert S. Wyer Jr. / /
Position
Assistant Professor of Marketing / associate editor for this article / researcher / Professor of Marketing / /
IrIs W. Hung and robert s. Wyer Jr.* Consumers’ attraction to a product can often be based on the subjective reactions that they imagine they would have if they personally used it. three experiments examine the effects