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Rashmi adaval and RobeRt s. WyeR JR.* exposing consumers to extreme prices can influence the price they are willing to pay for both related and unrelated products. drawing on previous theories of anchoring and adjustment
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Document Date: 2012-03-06 04:00:19
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Rashmi adaval and RobeRt s. WyeR JR.* exposing consumers to extreme prices can influence the price they are willing to pay for both related and unrelated products. drawing on previous theories of anchoring and adjustment