| Document Date: 2014-12-03 17:21:39
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City New York City / New York / / Company Southwest Airlines / Washington Mutual / / Currency USD / / Facility Grand Central Station / Carnegie Deli / / IndustryTerm banking / social network / airline / bank / Stable operating systems / / Organization Chicago Bagel Authority / / Person Tom / Andy Sernovitz / Steve Jobs / Abby / / Position author / king / / ProvinceOrState Tennessee / / Region Southwest / / Technology operating systems / / URL www.wordofmouth.org / www.wordofmouthbook.com / /
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The four rules of word of mouth marketing From Word of Mouth Marketing: How Smart Companies Get People Talking by Andy Sernovitz | www.wordofmouthbook.com | www.wordofmouth.org Rule #1: Be Interesting