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Customer engagement / Social media / Loyalty program / Brand / Online shopping / Dialogue marketing / Influencer marketing / Marketing / Business / Consumer behaviour


StaxTracks SOCIAL MEDIA—THE NEW RULES OF ENGAGEMENT StaxTracks By the Numbers
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Document Date: 2013-10-06 19:00:34


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City

Boston / Chicago / /

Company

Already Shopped Company Already Shopped Less Likely / Stax Inc. / More Likely / Staples / Twitter / Facebook / Groupon / /

Country

Sri Lanka / United States / /

Currency

USD / /

/

Facility

University of Virginia / Dollar store / Drug store / University of Michigan Business School / Club store / Boylston Street One Exeter Plaza / /

/

IndustryTerm

beverage / social media / social media users / consumer/retail practice / web survey / consumer products / in-house web programming capabilities / proper management / social media ad spending / social media strategy / retail operations / social media engagement / /

Organization

University of Virginia / Darden School of Business / University of Michigan Business School / the University of Michigan / /

Person

Sue Sung / /

/

Position

Author / head of the Boston office / Managing Director / Director a Managing / Director Stax Inc. / /

ProvinceOrState

Virginia / New York / /

RadioStation

Wait / /

URL

www.stax.com / /

SocialTag