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 Date: 2014-09-19 05:46:12Customer relationship management Electronic commerce Ravi J. Matthai Indian Institute of Management Ahmedabad Kasturbhai Lalbhai Ahmedabad SAP CRM Maximizer Software Marketing Business Customer experience management |
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November 24-29, 2014 Customer Relationship Management November 24-29, 2014 “Customer is the King” is a widely used phrase today in the environment of increasing competition and consumer awareness. In the ‘Fast Mo