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Customer experience management / Information technology management / Personalization / Personalized marketing / Customer experience / Marketing / Business / Electronic commerce


Microsoft Word - SAP Mobile TLP _edited
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Document Date: 2014-02-14 19:30:58


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File Size: 2,21 MB

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Company

Forrester Research Inc. / Forrester Consulting Forrester Consulting / /

IndustryTerm

social media sentiment / social media channels / technology constraints / mobile and social media channels / enterprise-grade solutions / social media / enterprise software vendors / social media sites / real-time consumer profiling / bank / real-time locations / email communications / real time / mobile and social media / real-time decision engines / chosen device / large enterprise software vendors / data technology vendors / /

Position

retail bank executive / /

Product

Total Economic Impact / TechRadar / RoleView / Consulting services / Forrester Wave / Consulting / /

Technology

Levels Of Personalization In Consumer Engagement Personalized Marketing Comes Of Age Personalization technology / business intelligence / mobile devices / /

URL

www.forrester.com / www.forrester.com/consulting / /

SocialTag