Integrated Technology / Jerry Steel / BMW / IBM / Google / Coca-Cola / Facebook / Edmunds.com / Persona Trust / The Coca-Cola Company / Integrated DNA Technologies / Starbucks / Edmund.com / /
Continent
America / /
Country
Germany / United States / Canada / Australia / Finland / /
IndustryTerm
everyday product / online auto shopping sites / food / goods or services / segmentation tool / a lot of internal applications / /
Person
Jennifer Knodler / Jared Spool / Ania Rodriguez / Jeff Patton / Sally Cohen / Key Lime / Jerry Steele / Carol Rossi / /
Position
Senior Director / manager at ACT / senior director of user experience there / researcher / Director of Marketing / SVP / manager at the company / CEO / UX manager / leader / designer / Director of User Experience / Director of User Experience there / /
Building and Maintaining Effective Behavioral Personas Webinar Transcript March 26, 2014 Panel Members: Moderator - Jennifer Knodler, SVP Key Lime Interactive