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Personal selling / Marketing automation / Marketing operations / Lead management / Marketing effectiveness / Customer relationship management / Demand generation / Business / Marketing / Sales


Case Study | Concur DemandGen International® helps Concur, a leading B2B provider of integrated travel and expense management solutions, target prospects.
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Document Date: 2014-08-06 17:28:19

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File Size: 195,17 KB

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Company

Salesforce.com / DemandGen Report / Concur / DemandGen International Inc. / /

Continent

North America / /

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IndustryTerm

business to business / expense management solutions / online factors / web site visitation / integrated travel / /

Organization

North America Business Unit / /

Person

David Lewis / Greg Forrest / /

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Position

lead and market development representative / CEO / market development representative / Manager of Marketing Operations / model for reporting on pipeline velocity / Manager of Marketing Operations Concur / sales rep / Manager of Marketing Operations Concur’s new scoring and prioritization method / /

PublishedMedium

the North America weekly / /

Technology

CRM / CRM system / /

URL

www.demandgen.com / /

SocialTag