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Accenture Interactive Cutting across the CMO-CIO divide Digital drives a new wave of collaboration Riding the digital wave—insights
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Document Date: 2014-07-17 23:05:13

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Company

CMOs / CIOs / Accenture / /

Country

United States / /

Event

Business Partnership / /

IndustryTerm

experience management technologies / technology expertise / social media / transportation / external technologies / adequate solutions / technology development process / retail / technology infrastructure / banking / technology choices / technology providers / web development / /

Organization

IT / marketing IT / /

Person

Alignment / /

Position

CMO-CIO / CEO / Executive / chief digital officer / CIO / chief information officers / chief marketing officers / /

Product

CIOs 83% 69 / CIOs 43% 50 / /

Technology

30 2014 21 2012 2012 Technology / objectives The technology / 31 20 34 25 29 23 31 19 2012 Technology / experience management technologies / /

URL

www.accenture.com/us-en/Pages/insight-digital-it-research.aspx / www.accenture.com/CMOCIOAlign / /

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