Aberdeen Group / Royal Bank of Canada / Intelligent Solutions Inc. / Power Royal Bank / CRM Vendor Solutions / The TowerGroup / LTV / The Royal Bank / /
Country
Canada / /
Currency
USD / / /
Facility
Corporate Information Factory / /
IndustryTerm
analytical processing / Business management systems / Internet API Legacy API Data Warehouse CIF Data Management Operational Data Store Trl Data Delivery External Data Acquisition Now that / Internet personalization tools / integrated technology / frontoffice product / operational systems / personalization tools / data mining warehouses / front-line applications / e-mail communications / access to internal and competitive product / Internet Personalization Personalization / analytic applications / Front-office solutions / bank / technology infrastructure / high-level technology road map / activity management / multichannel customer management applications / analysis tools / personalization technologies / front-office applications / policy systems / Calendar management / Internet site visits / technology purchase / data mining toolsets / computer telephony integration / frontoffice solutions / automation systems / /
Organization
Bank of Canada / /
Person
Lisa Loftis / Claudia Imhoff / Kathleen Khirallah / /
Position
president / vice president / speaker / popular speaker / /
Technology
OLAP / data warehouse / Integrating technologies / CRM / API / data mart / computer telephony integration / personalization technologies / data mining / CRM technology / business intelligence / /
CRM Marketing Automation: Instant Analytics – Or Is It? By Claudia Imhoff and Lisa Loftis ompanies striving to enhance customer loyalty, improve customer satisfaction and promote