| Document Date: 2007-12-19 20:34:24
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City San Francisco / Costa Mesa / Irving / New York / / Company Amazon / Prediction Analytics Inc. / Experian Marketing Services / Prediction Impact / / Currency USD / / / IndustryTerm media budgets / purchase product / retail channel / financial services / direct media / retail locations / pharmaceutical sector / particular media / channel marketer / media effectiveness / media professionals / Media measurement / multichannel marketer / interactive media / quality retail locations / consumer communications / / Person Marc Fanelli / Mark Korros / Steve Briley / Eric Siegel / Richard Fenker / / Position outbound telemarketer / senior vice president of decision sciences / cofounder and senior consultant / vice president at ParadyszMatera / founder / / ProvinceOrState Texas / California / New York / / Technology OLAP / data warehouse / /
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62 DM NEWS’ ESSENTIAL GUIDE TO LISTS, DATABASE MARKETING & DATA SERVICES DATABASE to the retail channel. In our experience, outlet locations transfer fewer sales out of the direct channel than standard retail location