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Prospect theory / Risk / Probability / Behavior / Psychology / Cognition / Cognitive biases / Motivational theories / Motivation / Certainty effect
Date: 2014-11-21 15:07:12
Prospect theory
Risk
Probability
Behavior
Psychology
Cognition
Cognitive biases
Motivational theories
Motivation
Certainty effect

Journal of Consumer Research, Inc. The Motivating-Uncertainty Effect: Uncertainty Increases Resource Investment in the Process of Reward Pursuit Author(s): Luxi Shen, Ayelet Fishbach, and Christopher K. Hsee Source: Jou

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