Date: 2014-11-21 15:07:12Prospect theory Risk Probability Behavior Psychology Cognition Cognitive biases Motivational theories Motivation Certainty effect | | Journal of Consumer Research, Inc. The Motivating-Uncertainty Effect: Uncertainty Increases Resource Investment in the Process of Reward Pursuit Author(s): Luxi Shen, Ayelet Fishbach, and Christopher K. Hsee Source: JouAdd to Reading ListSource URL: faculty.chicagobooth.eduDownload Document from Source Website File Size: 333,40 KBShare Document on Facebook
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