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EMPIRICAL STUDIES OF THE ARTS, , 2014 Research Articles MEASURING READING BEHAVIOR: EXAMINING THE PREDICTIVE VALIDITY OF
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Document Date: 2014-06-04 17:48:02

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City

Reading / /

Company

Wilson / Amazon / Fiction Books / Cox / Baywood Publishing Co. Inc. / /

Currency

USD / /

Facility

EXAMINING THE PREDICTIVE VALIDITY OF PRINT-EXPOSURE CHECKLISTS MARINA RAIN RAYMOND A. MAR York University / /

IndustryTerm

media products / electronics / online shopping intentions / online shopping task / wide variety / online survey / /

Organization

MAR York University / Toronto / /

Person

Hudson / /

Position

Author / Print Exposure The Author / /

Technology

alpha / calculated using Cronbach’s alpha / /

URL

http /

SocialTag