Published online ahead of print August 4, 2011 MANAGEMENT SCIENCE Copyright: INFORMS holds copyright to this Articles in Advance version, which is made available to subscribers. The ﬁle may not be posted on any other - Science-to-Business Marketing - Document - PDFSEARCH.IO

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	Published online ahead of print August 4, 2011 MANAGEMENT SCIENCE Copyright: INFORMS holds copyright to this Articles in Advance version, which is made available to subscribers. The ﬁle may not be posted on any other Add to Reading List Document Date: 2013-02-26 15:53:16 Open Document File Size: 467,06 KB Share Result on Facebook Company Beatrice Roussillon Grenoble Applied Economic Laboratory / / Currency Rs / / / Facility Indiana University / University of Grenoble / / IndustryTerm forest products / information processing / food products / intermediary products / bad product / large sports utility vehicle / car buyer / laundry detergent products / lower energy use / / Organization University of Grenoble / Indiana University / Bloomington / European Union / World Bank / John W. Maxwell Kelley School of Business / ISEAL Alliance / / Person John W. Maxwell / Groucho Marx / Rick Harbaugh / / / Position model product market competition / author / / URL http / SocialTag Consumer protection Ecolabel Marketing Economic equilibrium Label Packaging and labeling Business Game theory Technology

Published online ahead of print August 4, 2011 MANAGEMENT SCIENCE Copyright: INFORMS holds copyright to this Articles in Advance version, which is made available to subscribers. The ﬁle may not be posted on any other Add to Reading List