| Document Date: 2015-04-22 05:02:35
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Company Diageo / Twitter / YouTube / Facebook / T-Mobile / / Currency USD / GBP / / Event Man-Made Disaster / / IndustryTerm advertising halo effects / advertising return / media channels / media budgets / product advertising / launch advertising / media investments / online campaigns / online explosion / media strategies / advertising benefiting / advertising task / advertising investments / multiscreen media consumer / digital advertising / video and social networks / online and offline channels / media investment / search optimisation / media plans / advertising profit / tagged advertising / media creativity / communications industry / advertising profitability / media tests / advertising campaign / media multiplier / digital advertising presents / media multipliers / advertising effectiveness / / Person Jack Dorsey / Karl Weaver / Paul Dyson / / Product iPhone / iPad / / URL www.warc.com/myadmap / www.warc.com/admap / /
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Top 10 drivers of advertising profitability This update to the 2006 report ‘Advertising’s Greatest Hits’, shows that growth in digital advertising has made the science of budget allocation across channels and terri