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Economics / Finance / Financial economics / Customer lifetime value / Customer retention / Customer equity / Shareholder value / Valuation / Retention rate / Business / Consumer behaviour / Marketing


Zyman Institute of Brand Science ZIBS Technical Report LINKING CUSTOMER METRICS TO SHAREHOLDER
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Document Date: 2006-10-31 00:44:59

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File Size: 378,76 KB

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City

Frankfurt/Main / Rappaport / /

Company

Microsoft / /

Country

Germany / /

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Facility

Technical Report Series The Zyman Institute of Brand Science / Zyman Institute / University Frankfurt/Main / Emory University / /

IndustryTerm

Internet service providers / energy suppliers / finance / shareholder value network / user software packages / analytical solutions / software firms / /

Organization

Zyman Institute of Brand Science / Emory University / Emory University's Goizueta Business School / School of Business and Economics / Zyman Institute of Brand Science ZIBS Technical Report LINKING CUSTOMER METRICS TO SHAREHOLDER VALUE FOR FIRMS WITH CONTRACTUAL RELATIONSHIPS Thorsten Wiesel / /

Person

Bernd Skiera / Thorsten Wiesel / Johann Wolfgang / Thorsten Wiesel Bernd Skiera / /

/

Position

fairly straight forward / /

Technology

Pay TV / simulation / /

SocialTag