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Voice of the customer / Marketing / Sales / Critical thinking / New product development / Contextual inquiry / Customer / Business / Product management / Management


The “One Right Way” to Gather the Voice of the Customer by Gerald M. Katz, Executive Vice President, Applied Marketing Science, Inc. ([removed])
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Document Date: 2009-11-16 14:45:58

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File Size: 106,18 KB

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Company

Digital Equipment / Applied Marketing Science Inc. / /

Currency

USD / /

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IndustryTerm

risk insurance policy / disruptive technology / smarter products / physical product / product developers / telecommunications products / travel expenses / /

Organization

Quality Movement / Usability Lab / Harvard / /

Person

Gerry Katz / Edward McQuarrie / Joseph Bower / Gerald M. Katz / Clayton Christensen / /

Position

professional market researcher / Executive Vice President / researcher / sales manager / well-trained engineer / player / respected product development manager / telephone service center representative / /

PublishedMedium

Harvard Business Review / /

Technology

disruptive technology / /

SocialTag