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Hotel chains / Accor / AT Internet / Analytics / Multivariate testing / MERCURE / Statistics / Science / Web analytics / Business / Internet marketing


Mercure optimises its hotel description pages to improve its online reservation rates Mercure is a brand within the Accor group, the world’s leading hotel manager with
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Document Date: 2014-11-03 11:36:08

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File Size: 648,07 KB

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Company

Accor / Google / /

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Facility

Hotel COUNTRIES / /

IndustryTerm

web analytics / web analytics data / Internet web analytics / e-commerce platforms / online channel / online reservation / /

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Position

Distribution VP / VP Accor The / representative / leading hotel manager / /

Technology

CRM / /

URL

www.mercure.com / www.fifty-five.com / /

SocialTag