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Communication design / Graphic design / Advertising / Brand / ORC International / Consumer behaviour / Customer relationship management / Positioning / Consciousness / Marketing / Business / Cognitive science


ORC International Leveraging the Non-Conscious to Drive Transformational Growth Gary I. Singer, Founding Partner and CEO of Buyology, Inc. Jeffrey T. Resnick, Global Managing Director, Innovation and Strategy, ORC Inter
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Document Date: 2011-10-06 20:05:59

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Company

Figure 3 BUYOLOGY INC. / ORC International About ORC International About Buyology Inc. / Marketing & Business Landscape BUYOLOGY INC. / Google / Buyology Inc. / LG St BUYOLOGY INC. / HP / ORC International / Samsung / McKinsey & Company / ORC International BUYOLOGY INC. / ORC International Conclusion BUYOLOGY INC. / Microsoft / Apple / /

Continent

America / Asia / Europe / /

Country

Japan / United States / United Kingdom / China / /

Currency

pence / USD / /

/

IndustryTerm

non-conscious measurement tools / communications channels / consumer electronics space / mental processing / software engine / rigorous tools / ubiquitous core search user base / consumer products / consumer electronics brands / conscious and non-conscious processing / intelligence tool / excellent technologies / /

MarketIndex

set 10 / /

Organization

Drivers of Brand Choice Prior to / Drivers of Brand Choice P7 / /

Person

Power / Gary I. Singer / Martin Lindstrom / Jeffrey T. Resnick / Evangelism Developing / Innovation / Spencer Stuart / John Wanamaker / Malcolm Gladwell / /

Position

Director / Global Managing / Drive Transformational Growth Executive / Singer / Founding Partner and CEO / CEO / representative / Director Global Managing / /

Product

Google 7.50 5.00 2.50 / MindLink / /

PublishedMedium

New York Times / /

Region

Asia Pacific / /

Technology

neuroscience / excellent technologies / /

URL

www.ORCInternational.com / www.BuyologyInc.com / /

SocialTag