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Experian / Marketing plan / Marketing performance measurement and management / Customer relationship management / Insight / Marketing automation / Direct marketing / Database marketing / Marketing operations / Marketing / Business / Management


Analytical insight: bringing science to the art of marketing A best practice white paper from Experian February 2011
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Document Date: 2011-09-07 08:35:23

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File Size: 91,16 KB

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Company

Experian / TXU / /

Event

Reorganization / /

Facility

Chartered Institute of Marketing / /

IndustryTerm

customer data management / analytical tools / direct marketer / supply chain / information tools / campaign management database solution / consultancy services / finance / /

Organization

European Union / Chartered Institute of Marketing / /

Person

Marie Myles / /

/

Position

author / Director of Consulting Marie / list broker / Planner in a direct marketing agency / IT specialist / /

Technology

laser / SMS / process control / /

URL

www.experian.co.uk/imarketer / /

SocialTag