Goldman / JAI Press / Wilson / Ford / Amazon.com / United Airlines / John Wiley & Sons / / /
Facility
Georgia Institute of Technology / Prentice Hall / University of Southern California / /
IndustryTerm
Online Conversations / Online Product Reviews / information search / media richness / WEB QUERY CATEGORIES Category Advertising/public relations Branding Career/training Copywriting Customer behavior E-marketing Research/metrics Strategy Taglines/names Web site critique / online profiles / online forums / creative solutions / interpersonal communications / finance / learning 2The Web Appendix / Web forum / online and traditional environments / airline / media richness theory / short online survey / online communities / people search / online discussion forum / search people / /
MarketIndex
set 250 / /
Organization
J. and Marcy A. Church / College of Management / University of Southern California / Georgia Institute of Technology / Marshall School of Business / /
Person
Ehsan S. Soofi / Robert H. Lengel / Barry Bayus / Jeffrey Inman / Ward / Barry Staw / David Frohlich / Patricia M. West / Robert Kraut / Hubert / Philip Kotler / Dina Mayzlin / NICHOLAS H. LURIE / Loken / Kent B. Monroe / Robert W. Zmud / Barton Weitz / Amos Tversky / ALLEN M. WEISS / Jennifer Z. Gillespie / Susan M. Broniarczyk / Robyn M. Dawes / DEBORAH J. MACINNIS / Rashmi Monroe / L.L. Cummings / Alba / J. Wesley Hutchinson / Clyde H. Coombs / /
Position
chief executive officer / Assistant Professor of Marketing / spokesperson / judge information value / amweiss@marshall / Professor of Business Administration / associate editor for this article / Manager Information Processing and Organization Design / Professor of Marketing / judge / adviser / Assistant Professor / /
ProvinceOrState
Southern California / /
PublishedMedium
Consumer Reports / Journal of Consumer Research / Journal of Personality and Social Psychology / Journal of Applied Psychology / /
ALLEN M. WEISS, NICHOLAS H. LURIE, and DEBORAH J. MACINNIS* Marketing managers and consumers who use the Web as a source of information often use input from strangers to make decisions or gain knowledge. The authors prop