| Document Date: 2013-04-25 17:56:43
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City Santa Monica / / Company LA TIMES / Universal Studios / USA TODAY / Sony / NBC Universal / YouTube / CAMPAIGN REVIEWS GETTHEPICTURE.NET / / Country United States / / Currency USD / / Event Product Release / Movie Release / / Facility Actors Studio / Actor’s Studio / / / IndustryTerm media outlet / cable networks / / Movie Hellboy II / NaturalFeature Oxygen channel / / Organization Golden Army / / Person Ron Perlman / Wolf / Chuck / Blade II / Zac Levi / Grant / James Lipton / Will Smith / Guillermo del Toro / Jason / / / Position Actor / director / method actor / HOLLYWOOD REPORTER / / Product Hellboy / / ProvinceOrState California / / PublishedMedium Bravo / USA TODAY / THE HOLLYWOOD REPORTER / / TVShow Ghost Hunters / Inside the Actors Studio / / URL www.invinceablemarketing.com / /
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INVINCEABLE MARKETING CROSS-PROMOTION CASE STUDY FOR HELLBOY II: THE GOLDEN ARMY The Hellboy/NBCU integration was a first of its kind, cross-channel campaign designed to change Hellboy’s perception with viewers unf