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Loyalty business model / Securian Financial Group / Customer retention / Customer satisfaction / Selling / Net Promoter / Fred Reichheld / Relationship marketing / Service-profit chain / Business / Consumer behaviour / Marketing


Group Insurance A white paper to help you grow your business Exceptional customer service: Building customer loyalty, not just customer satisfaction
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Document Date: 2010-06-10 15:52:49


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City

St. Paul / Saint Paul / New York / /

Company

Securian Life Insurance Company / Bain & Company / Minnesota Life Insurance Company / Gestalt Inc. / Group Insurance A Securian Company A New York / Securian Life / Securian Financial Group Inc. / Satmetrix Systems Inc. / PricewaterhouseCoopers LLP / /

Event

Person Communication and Meetings / /

IndustryTerm

customer services / benefits technologies / voluntary beneļ¬ts carrier / technology innovations / life insurance industry / online self-enrollment / benefits brokers / factors brokers / life insurance clients3 / benefit communications materials / /

Organization

Intelligence Unit / Customer-Centric Financial Institution / /

Person

Gil Lowerre / Fred Reichheld / Bonnie Brazzell / Are / /

/

Position

Economist / trusted advisor / benefits administrator / broker / administrator / Employee Benefits Advisor / group sales manager in your region / Director Emeritus / ambassador / /

Product

NetPromoter / /

ProvinceOrState

Minnesota / /

Technology

CRM / benefits technologies / html / /

URL

http /

SocialTag