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Customer experience management / Brand / Brand tribalism / Self brand / Marketing / Brand management / Brand community


Investigating Connectedness to Brand Users:. . . . Martin, Collier and Engelland INVESTIGATING CONNECTEDNESS TO BRAND USERS: HOW IMPORTANT IS SOCIAL INTERACTION?
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Document Date: 2014-05-26 20:12:34

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File Size: 732,48 KB

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City

Wallendorf / /

Company

Thomson / Belk / Coca-Cola / Patterson / Harley-Davidson / Apple / /

Currency

USD / /

Facility

The Catholic University of America While / University of North Dakota JOEL E. COLLIER / /

Organization

Mississippi State University / University of North Dakota / Catholic University of America While / /

Person

WILLIAM C. MARTIN / BRIAN T. ENGELLAND / JOEL E. COLLIER / /

Position

representative / /

Product

iPod / /

Region

southeastern U.S. / /

Technology

alpha / personal digital assistant / MP3 / /

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