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Behavioural sciences / Sociological terms / Conceptions of self / Construals / Ingroups and outgroups / Brand / Self-concept / Self-Expansion Model / Out-group homogeneity / Group processes / Social psychology / Behavior


Self-Construal, Reference Groups, and Brand Meaning JENNIFER EDSON ESCALAS JAMES R. BETTMAN* We propose that consumers purchase brands in part to construct their selfconcepts and, in so doing, form self-brand connections
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Document Date: 2006-09-18 13:31:05

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File Size: 137,87 KB

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City

Linville / /

Company

IBM / CONSUMER RESEARCH Inc. / Belk / Nike / Volvo / Outgroup Ingroup Outgroup Ingroup Outgroup Ingroup Outgroup Group / Ingroup Outgroup Ingroup Outgroup Ingroup Outgroup Ingroup / Honda / Burlington Industries / /

Country

United States / /

Currency

USD / /

/

Facility

Duke University / Vanderbilt University / /

IndustryTerm

information processing / reference groups / thought protocols / thought protocol / member / /

Organization

Graduate School / School of Management / Vanderbilt University / Fuqua School of Business / Duke University / Durham / /

Person

JAMES R. BETTMAN / Jennifer Edson Escalas / JENNIFER EDSON ESCALAS JAMES / Martha Stewart Doc Martens / Chi-Omega Kappa Kappa Gamma / /

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Position

CONCLUSION General / Professor / editor / associate editor / associate professor of management / /

Product

Singelis / Honda Accord / /

ProgrammingLanguage

Visual Basic / /

PublishedMedium

JOURNAL OF CONSUMER RESEARCH / /

Technology

thought protocol / thought protocols / /

SocialTag