BMW / Dell / Wardell 2002 / General Motors / Applied Marketing Science Inc. / Nissan / Moore / Pullman / Verma 1999 / Ford / Hyundai / /
Country
United States / /
Currency
USD / / /
Event
Bankruptcy / /
Facility
Tsinghua University / Marketing Science Institute / Smeal College of Business / Pennsylvania State University / Australian National University / University Park / Ohio State University / Massachusetts Institute of Technology / Fudan University / University of Pennsylvania / /
School of Management / Marketing Science Institute / INFORMS Society of Marketing Science / Tsinghua University / Wharton School / University of Pennsylvania / MIT / Australian National University / Canberra / Pennsylvania State University / Massachusetts Institute of Technology / Smeal College of Business / Fudan University / INFORMS Society for Marketing Science / the Ohio State University / /
Person
Paul Green / John R. Hauser / Dong Songting Dong / Dzyabura / John Hauser John / Dong Min Ding / Min Ding Min Ding / Min Ding / / /
Position
Professor of Marketing and Innovation / President / Lecturer in Marketing / trustee / General / author / V.P. / representative / Professor of Marketing / /
Product
Nokia E62 Smartphone / Hyundai Genesis Coupe / BMW 335i Coupe / Ford Probe / Infiniti G37 Coupe / Audi A5 / /
Self-Reflection and Articulated Consumer Preferences John Hauser Songting Dong Min Ding