Intern. J. of Research in Marketing 18 Ž–202 www.elsevier.comrlocaterijresmar Category structure, brand recall, and choice Prakash Nedungadi a , Amitava Chattopadhyay b,),1, A.V. Muthukrishnan c a - Semantic memory - Document - PDFSEARCH.IO

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	Intern. J. of Research in Marketing 18 Ž–202 www.elsevier.comrlocaterijresmar Category structure, brand recall, and choice Prakash Nedungadi a , Amitava Chattopadhyay b,),1, A.V. Muthukrishnan c a Add to Reading List Document Date: 2012-03-09 01:30:03 Open Document File Size: 85,18 KB Share Result on Facebook City Marketing / Indiana UniÕersity / Technology / / Company Newsweek / AVery / Elsevier Science B.V. / Keppel / Oreal / Coca Cola / / Country Taiwan / United States / / Currency USD / / / Event Product Issues / Product Recall / / Facility Candy bar / Campus EateriesB / / IndustryTerm food / / MusicGroup ŽStructure / / Organization School of Business / northeastern university / INSEAD / France Department of Marketing / / Person Carbonated Sodas / Prakash Nedungadi / / / Position important qualifier / professor / Corresponding author / late professor / / Product task / ŽAlba / additional brands of shampoos ŽAlba / H2 Brand / discussion / / PublishedMedium Newsweek / / URL www.elsevier.comrlocaterijresmar / / SocialTag Psychology Memory Recall Semantic memory Working memory Mind Mental processes Cognitive science

Intern. J. of Research in Marketing 18 Ž–202 www.elsevier.comrlocaterijresmar Category structure, brand recall, and choice Prakash Nedungadi a , Amitava Chattopadhyay b,),1, A.V. Muthukrishnan c aAdd to Reading List