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![]() | Document Date: 2010-08-12 10:46:52Open Document File Size: 270,89 KBShare Result on FacebookCityMangelsdorf / Houston / /CompanyIBM / Kao / Wiley Periodicals Inc. / Michael J. Sherrard New Zealand Milk Ltd. / Wiley InterScience / /FacilityNew Zealand Michael J. Sherrard New Zealand Milk Ltd. Daniel Wentzel University of St. Gallen / Martin University of Auckland Business School / /IndustryTermadvertising claims / realistic Web site / Web expertise / elaborative processing / sensory processing / target site / Web surfers / crammed Web page / visual processing style / Web-Site / experimental Web sites / mass media / browser software / energy drinks / Web Site Attitudes Purchase Intentions / visual site / Web site stimulating / Web browser / verbal processing style / experiential products / energy drink / prominent energy drink brands / Web-site stimuli / focus / Internet Explorer / /MusicGroupEnergy / /OperatingSystemWindows 2000 / /OrganizationUniversity of St. Gallen / ResourceMatching Perspective Brett A. S. Martin University of Auckland Business School / /Positionassociate professor of marketing / assistant professor / researcher / /Technologyalpha / mobile phones / animation / /URLwww.interscience.wiley.com / /SocialTag |