Conundrums of the Market and Marketing: The Service-Dominant Logic Perspective S-D Logic Hanken School of Economics - Service dominant logic - Document - PDFSEARCH.IO

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	Conundrums of the Market and Marketing: The Service-Dominant Logic Perspective S-D Logic Hanken School of Economics Add to Reading List Document Date: 2009-11-30 21:15:07 Open Document File Size: 3,04 MB Share Result on Facebook Country Finland / / Facility University of Hawai’i / / Organization G-D Logic Foundation of Economic Science Goods-dominant / Service-Dominant Logic Perspective S-D Logic Hanken School of Economics Helsinki / Manoa Service / University of Hawai’i / Positive / / Person Christian Grönroos Evert Gummesson Hakan / Christian Moeller Kjellberg Helgesson Kaj / / Position Producer / Consumption S-D Logic Supplier Supply/Value Chain Producer / / SocialTag Microeconomics Value Market Service dominant logic Co-creation Economics Marketing Economic theories

Conundrums of the Market and Marketing: The Service-Dominant Logic Perspective S-D Logic Hanken School of EconomicsAdd to Reading List