Chichester / Valley / Oxford / Armonk / San Mateo / Cleveland / River / Boston / New York / /
Company
General Motors Acceptance Corporation / SABRE / Coca-Cola / Blockbuster Inc. / OnStar / SaleSoft Inc. / IBM / Wal-Mart / Kmart / General Motors / Siebel Systems / Harvard Business School Press / Gartner Group / American Airlines / John Wiley & Sons / ExxonMobil / /
Country
United Kingdom / Germany / /
Currency
USD / pence / /
Facility
Building Models / Building Relationships One Customer / Prentice Hall / Mill Valley / /
IndustryTerm
profitable ancillary services / manufactured products / external products / economical computing power / car-loan subsidiary / business to business / machinery / finance / manufacturing resource / coded systems / food / customer relationship management / simpler product / recovery systems / food quality / customer relationship management software / financial services / empty airline seats / manufacturing-dominated economies / dry-cleaning services / information technology / computer manufacturer / kitchen technology / decision-making tools / contact management software / broadband communications / Physical products / build systems / large oil / lucrative financial services / psychiatric services / order-pipeline management product / low-margin core services / airline industry / wireless communications technologies / alleged value chain / disruptive technologies / information technology advances / healthcare / public utilities / food technology / legal services / food marketing / transportation services / heavy processing / electricity / Online Prepayments / business services / delivered manufactured products / self-service gas stations / systems integrators / /
NaturalFeature
New Dominant Logic Many tributaries / /
Organization
Quality Service / Market-Driven Organization / Harvard / U.S. Census Bureau / Stanford University / /
Person
Martha Rogers / Simon-Kucher Parters / Nicole Tempest / La Salle / Hermann Simon / Steven M. Shugan / Earl Sasser Jr. / Anthony J. Zahorik / Anderson / Adam Smith / Shane / Robert F. Lusch / Shelby D. Hunt / Leonard Schlesinger / George S. Day / Yong / Diana Britton / Woo Back / Peter Drucker / Chuck Lucier / Sonja Shugan / Berend Wierenga / Daniel Levinthal / Dick R Wittink / Jinhong Shugan / Sanjeev Swami / Peter R. Dickson / B. Joseph / II / Richard Molloy / Timothy L. Keiningham / William Levinthal / David M. Gilmour / Fornell / Kelvin / Terry A. Britton / Daniel S. Putler / Joseph B. Lassiter III / Kahn / Mary Frances Luce / Hart / James L. Heskett / Robert M. Morgan / Mehmet Shugan / Jehoshua Shugan / Victoria Chang / Charles B. Weinberg / Christine Moorman / Don Rogers / Roland T. Rust / Richard A. Bettis / Joey Johnson / Vincent Conzola / /
Position
Chief Executive / physician / General / producer / head / advocate / CEO / administrator / driver / editor / admitting physician / V&L advocate / head of sales / Porter / /
ProvinceOrState
California / /
PublishedMedium
Harvard Business Review / The Free Press / BusinessWeek / /
Invited Commentaries on “Evolving to a New Dominant Logic for Marketing” In the preceding article, Vargo and Lusch (V&L; 2004) observe that an evolution is underway toward a new dominant logic for marketing. The new