| Document Date: 2012-02-29 19:42:13
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Company Orientation / Network Theory Consumer Culture / / Facility WMG University / / IndustryTerm business to business / / Organization Professor University / WMG University / University of Warwick / / Person Stephen L. Vargo / Warwick Goods-dominant / Benefits Sought Demographics Psychographics / / Position S-D Logic segmenting Satisfaction Needs Transaction Goods Positioning Consumer Motives Perceptions Producer / Consumption S-D Logic Supplier Supply/Value Chain Producer / Relationship Fix S-D Logic Producer transaction Producer Consumer transaction Producer G-D Logic Consumer transaction Producer / transaction Producer G-D Logic Consumer transaction Producer Consumer transaction Producer transaction Producer / transaction Producer Consumer transaction Producer G-D Logic Consumer transaction Producer Consumer transaction Producer / / Product Consumer R / /
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Service-Dominant Logic: Reflections and Directions S-D Logic WMG Service Systems Research Group