| Document Date: 2012-02-16 14:45:55
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Facility University of Arizona The Message S-D Logic We / Concordia University / / IndustryTerm manufacturing economy / / Organization University of Arizona / John Molson School of Business / Service-Dominant Logic S-D Logic Service / Concordia University / / Person Stephen L. Vargo / Benefits Sought Demographics Psychographics / Robert F. Lusch / / Position S-D Logic segmenting Satisfaction Needs Transaction Goods Positioning Consumer Motives Perceptions Producer / Producer Consumer transaction Producer G-D Logic Consumer transaction Producer Consumer transaction Producer / Consumption S-D Logic Supplier Supply/Value Chain Producer / Producer G-D Logic Consumer transaction Producer Consumer transaction Producer transaction Producer / Relationship Fix S-D Logic Producer transaction Producer Consumer transaction Producer G-D Logic Consumer transaction Producer / / ProvinceOrState Arizona / /
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From Goods-Dominant Logic to Service-Dominant Logic S-D Logic Service-Dominant Logic: An Evolution or Revolution in