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Inseparability / Intangibility / Service / Relationship marketing / Sales / Service dominant logic / Marketing / Business / Perishability


Microsoft PowerPoint - 2. An Introduction to Services Marketing
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Document Date: 2006-12-11 06:22:22

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File Size: 167,82 KB

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Facility

Athens University of Economics / /

IndustryTerm

bank account / physical product / /

Organization

Committee of Definitions / Athens University of Economics and Business An Introduction / American Marketing Association / /

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