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Imperfect competition / Service dominant logic / Strategic management / Brand / Monopolistic competition / Product differentiation / Positioning / Rajagopal / Marketing / Business / Product management


CHAPfER 8 ON REFORMING MARKETING For Marketing Systems and Brand Equity Strategy SHELBY
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Document Date: 2013-08-23 12:55:44

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City

Armonk / Cambridge / New York / /

Company

J. Walker Smith (2004) ofYankelovich Partners / Now / Goldman / /

Continent

America / /

Country

Soviet Union / /

Event

Judicial Event / /

Facility

Prentice Hall / Homewood / Bentley College / University of Wisconsin / /

IndustryTerm

e-dominant / /

Organization

Harvard / American government / University of Wisconsin / Madison / Bentley College / Boston / /

Person

Robert F. Lusch / SHELBY D. HUNT / Robert E. McDonald / Robert M. Morgan / Ronald A. Fullerton / Naomi Klein / Robert Lusch / Elizabeth S. Moore / William Wilkie / /

Position

author / professor / Walker / manager / chief executive officer / journalist / Executive / chief customer officer / assistant professor / Major / General / planner / producer / Marshall / model of marketing / activist / /

ProvinceOrState

Wisconsin / /

PublishedMedium

The Nature / /

SocialTag