Bad Service / American Center / MIT / Harvard / Service for Sale S-D Logic S-D Logic TOP / Service-Dominant Logic S-D Logic Premise FP1 FP6 FP9 FP10 Explanation/Justification Service / Marketing University of Hawai’i / Customer Competence S-D Logic Unit / Goods Products Services Service / S-D Logic Service Service / QCT Division / /
Person
Stephen L. Vargo / Renée Mauborgne / W. Chan Kim / Anthony W. Ulwick / Ripple Effect Roland Rust / Daniel T. Jones / Beneficiary / Resource Integrators / Albert Einstein / Mark W. Johnson / Peter F. Drucker / Clayton M. Christensen / Elop / Lance A. Bettencourt / Nicholas Toman / Tim Brown / Henning Kagermann / Lucy Kimbell / Karen Freeman / Valarie A.Zeithaml / James P. Womack / Scott D. Anthony / Bob Lusch / /
Position
design manager / actor / Economic Customer Firm Actor / Producer / brand equity Breaks Guitars Musician / CEO / designer / •Model of Economic Exchange / /