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Advertising network / Newegg / Social media / Economy of the United States / Internet / Business / Electronic commerce / Online shopping / Walmart


DSPs Stole Ad Networks’ Thunder In Q4, At Least On Retail Sites
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Document Date: 2013-12-12 09:35:13

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Company

Best Buy / Walmart / The Media Kitchen / comScore / Burst Media / Google / Facebook / Invite Media / DSPs Stole Ad Networks / /

Country

United States / /

Currency

USD / /

IndustryTerm

Audience measurement services / ecommerce dollars / social media / ad network / online advertising / ad networks / retail / audience measurement tool / fewer advertising networks / online holiday spending / retail sites / retail websites / digital media / retail brands / ecommerce websites / earned media ecosystem / /

Organization

Old Navy / /

Person

Darren Herman / Kimberly Maul / /

Position

president / chief / /

Technology

SSO technology / /

SocialTag