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Customer experience / Market segmentation / Information technology management / Database marketing / Integrated marketing communications / Marketing / Business / Customer experience management


The Power of One Single Customer View A Salmat White Paper, Februarywww.salmat.com.au, © Copyright 2013 Salmat Ltd. All rights reserved
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Document Date: 2014-02-03 23:37:16

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File Size: 672,08 KB

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Company

IBM / Aberdeen Group / CVS / Teradata / Radio Times / Twitter / Google / Facebook / InterContinental Hotels Group / Starbucks / Salmat Ltd. / /

Country

United States / United Kingdom / /

IndustryTerm

online store / targeted communications / drugstore chain / elegant solution / web interactions / online behaviour / customer-facing systems / e - commerce / technology platforms / source systems / /

Organization

Priority Club / Single Customer View / /

Person

Howard Schultz / Lisa Arthur / John Lewis / /

Position

CEO / designer / /

PublishedMedium

the Radio Times / /

Technology

cellular telephone / SMS / data warehouse / /

URL

http /

SocialTag