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Acxiom / Data privacy / Electronic commerce / Consumer behaviour / Seiko Epson / Customer relationship management / Customer experience / Loyalty business model / Customer lifetime value / Marketing / Business / Customer experience management


case study Electronics Giant Epson Increases Lifetime Value of Customers How a single customer view changes the conversation Large organizations rely on many systems to help them serve
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Document Date: 2013-09-17 02:02:22

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File Size: 240,43 KB

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Company

Oracle / Seiko Epson / Acxiom Corporation / /

Country

United States / Canada / /

Currency

USD / /

Event

Business Partnership / /

IndustryTerm

recognition technology / online store / electronics usage / duplicate communications / electronics giant / /

Person

Chris Nickel / /

/

Position

CTO / manager of CRM and direct response marketing / campaign management leader / database specialist / senior manager / /

Product

InfoBase / AbiliTec / Acxiom InfoBase / Acxiom AbiliTec / /

ProgrammingLanguage

SQL / /

Technology

data warehouse / CRM / recognition technology / /

SocialTag