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Broadcasting / Single-source data / Television technology / Reach / Internet marketing / Marketing / Business / Advertising


FOCUS TV and online video measurement for a beverage brand Successfully measuring
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Document Date: 2015-03-03 16:12:03

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File Size: 513,85 KB

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Currency

USD / cent / /

IndustryTerm

advertising sales / cross-media / online video component / beverage brand / advertising influences purchases / media sales / cross-media study / individual media / cross-media panel / Cross-media responses / control / online video / beverage brand campaign / test / brand communications / digital advertising / /

Person

Leslie Wood / /

Position

representative / currency quality panel data / /

Product

iPad / /

URL

www.warc.com/myadmap / www.warc.com/admap / /

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