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Customer relationship management / Integrated marketing communications / Customer experience / Customer engagement / Loyalty business model / Global marketing / Sitecore / ECRM / Relationship marketing / Marketing / Business / Customer experience management


white paper The Top Seven Success Factors for Optimizing the Customer Experience With a CXM Platform: The Digital Marketer’s Perspective
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Document Date: 2014-03-10 10:09:07

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File Size: 2,66 MB

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Company

IBM / American Express / LEGO / Forrester Consulting / easyJet / Carnival Cruise Lines / Heineken / Forrester Research / Nestle / Sitecore / Microsoft / PointRoll / /

Country

United States / /

Event

Reorganization / /

IndustryTerm

customer experience management / digital marketer / ad-serving software / software / web content management / multilingual online channels / integrated marketing tool / technology barriers / technology standpoint / point solution / with core systems / campaign management / customer relationship management / /

OperatingSystem

Scope / /

Person

Hilding Anderson / Anjali Yakkundi / David Nickelson / Freddie Laker / /

Position

Global CEO / researcher / Global CEO Study / /

Product

Perspective Your CXM platform / Perspective Your CXM / /

Technology

CRM / content management / CRM system / /

SocialTag