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Social information processing / Social media / Online advertising / Advertising / Cost per engagement / Facebook / Engagement / Marketing / World Wide Web / Software


Driving engagement: Research into the factors that determine success in online video advertising
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Document Date: 2011-09-19 17:00:22


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File Size: 1,54 MB

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Company

Tribal Fusion UK / YouTube / Facebook / Automotive and Charities / Tribal Fusion UK Contents Introduction / /

Country

United Kingdom / /

IndustryTerm

virtual online test drive / online recruitment messages / video advertising / evermore-effective online video campaigns / Online Audience / social networks / internet users / online following / social network / online advertising / video engagement advertising / consumer electronic product / online-specific creative assets / /

Person

Paper By Graham Ratcliffe / Graham Ratcliffe / /

Position

driver / client strategy manager / client strategy manager / 4 Research / client strategy manager / 3 Research / client strategy manager / 6 Research / client strategy manager / 7 Research / client strategy manager / 5 Research / /

Product

Firefly Video / /

Technology

Digital video / flash / /

URL

www.tribalfusion.com / /

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