social media / social media usage / online population / media / Social media influence / /
Organization
TargetCast / Television Bureau of Advertising / CRE’s Social Media Committee / Council for Research Excellence / National Association of Broadcasters / Media Rating Council / Advertising Research Foundation / PER COUNCIL FOR RESEARCH EXCELLENCE STUDY Viewers / Syndicated Network Television Association / /
Person
Beth Rockwood / /
Position
study participants representative / senior vice president / market resources / /