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Generating business results on Facebook How has marketing on Facebook evolved? Since we introduced the Like button in 2010, fans have been key to marketing on Facebook. At first, brands needed fans in order to share thei
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Document Date: 2013-12-06 05:30:03


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Company

BBC / IDC / Nielsen Online / Facebook / /

Country

United Kingdom / United States / Brazil / /

IndustryTerm

Online Campaign Ratings / media platforms / paid media / social network / personalized newspaper / advertising campaigns / personalized newspapers / advertising effectiveness / /

Person

Jessica Watson / /

Position

Manager / /

Product

News Feed / /

SportsEvent

the 2012 Olympics / the 2013 Super Bowl / /

TVStation

BBC One / /

Technology

Pay TV / smartphone / /

SocialTag