Hong Kong University of Science / Judgment Revision A. V. Muthukrishnan Hong Kong University of Science / Stanford University / Uris Hall / Columbia University / Hong Kong Michel Tuan Pham Columbia University / /
IndustryTerm
high gas mileage / comparative advertising / filler product / car offers / target product / /
NaturalFeature
Clearwater Bay / /
Organization
Columbia University / Graduate School / Department of Marketing / Hong Kong Research Grant Council / Rutgers University / Stanford University / INSEAD / Hong Kong University of Science and Technology / Hong Kong University of Science & Technology / /
Person
Lydia Price / Joe Alba / Gerry Gorn / Bob Wyer / A. V. Muthukrishnan / Amitabh Mungale / Michel Tuan Pham / Priya Raghubir / /
Position
spokesperson / Assistant Professor / associate editor for their comments / judge / Associate Professor / /