Income INC . / Southwest Airline / Ford / McCall / Simmons / MacMillan / /
Currency
USD / /
Facility
Texas Tech University / Lubbock Christian University / Jerry S. Rawls College of Business Administration / /
IndustryTerm
transportation / business to business / distinct network / basic transportation / /
MarketIndex
CFI / /
Organization
Red Cross / southwestern university / Jerry S. Rawls College of Business Administration / Lubbock Christian University / Texas Tech University / /
Person
Steve D. German / Morgan / Identity Salience / Shelby D. Hunt / Warren / Prince / Kotler / Walker / Laverie / Dennis B. Arnett / Identity Salience Model / /
Position
Prince / model / Farmer / mediator / Assistant Professor of Marketing / Model of Relationship / model of relationship marketing success. / Professor of Marketing / model of nonprofit relationship marketing success / Associate Professor of Business / model of nonprofit relationship / golfer / /
Dennis B. Arnett, Steve D. German, & Shelby D. Hunt The Identity Salience Model of Relationship Marketing Success: The Case of Nonprofit Marketing Researchers suggest that developing long-term relationships with key sta